Yoplait

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It was in 1965 that the French brand Yoplait, renowned and respected for its extensive range of dairy products, made history by introducing the first ever disposable yogurt pot. Since that revolutionary date, Yoplait went on to market the first fruit yogurt, Panier de Yoplait and the original drinking yogurt, Yop.


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An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

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