xpln.ai is a global attention intelligence platform that helps advertisers measure, understand, and optimise how attention drives outcomes across YouTube, Social, CTV, and the Open Web. Combining large-scale eye-tracking, contextual signals, predictive models, and deep creative analysis, xpln.ai provides transparent, research-grade measurement across markets and media environments. xpln.ai partners with leading brands, publishers, and agencies worldwide to elevate media effectiveness and drive smarter investment decisions.