Prism Platform was founded in 2011. Since then we have learned relentlessly and evolved in response to our customer needs and the fast evolving world that we operate in.
Today, we use first-party data to create a better relationship between carriers, publishers and advertisers across the whole digital technology advertising and telecommunications ecosystem.
We do this by segmenting and refining anonymised carrier data and identities for different audiences, giving brands and advertisers access to highly valuable first-party data, enriched and authenticated through Prism’s technology for enhanced targeting and auditing capabilities.
At the same time, it allows publishers to protect revenue and select better partners for content whilst optimising readers’ online experience.