Practical Action

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Practical Action uses technology to challenge poverty in developing countries.

Our strength is our approach. We find out what people are doing and help them to do it better.

Through technology we enable poor communities to build on their skills and knowledge to produce sustainable and practical solutions - transforming their lives forever and protecting the world around them.

By doing this each year we help around a million people break out of the cycle of poverty ... for good.


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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report