Practical Action

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Practical Action uses technology to challenge poverty in developing countries.

Our strength is our approach. We find out what people are doing and help them to do it better.

Through technology we enable poor communities to build on their skills and knowledge to produce sustainable and practical solutions - transforming their lives forever and protecting the world around them.

By doing this each year we help around a million people break out of the cycle of poverty ... for good.


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Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade