Practical Action

Practical Action uses technology to challenge poverty in developing countries.

Our strength is our approach. We find out what people are doing and help them to do it better.

Through technology we enable poor communities to build on their skills and knowledge to produce sustainable and practical solutions - transforming their lives forever and protecting the world around them.

By doing this each year we help around a million people break out of the cycle of poverty ... for good.

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.