Nesta

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Nesta is a global innovation foundation. We back new ideas to tackle the big challenges of our time.

New ideas are the key to human progress, prosperity and happiness. In a rapidly changing world, we need new ideas to tackle the big challenges we all face and empower people to shape the future. 

The kinds of big challenges Nesta tackle include the pressures of an ageing population; stretched public services; and a fast changing jobs market.


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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report