Manchester Metropolitan University

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Manchester Metropolitan University keen to collaborate with IAB and IAB members on live briefs, guest lectures, masterclasses, special projects, work experience and placements in order to enhance career pathways and talent development. We are recognised nationally and globally as a leading educator of digital talent and skills. From pioneering Masters qualifications in Digital Marketing and in Internet Retail, through to being a leading provider of  Degree Apprenticeships.


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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report