LV=

As the UK's largest friendly society we're here to help you make the best choices when it comes to your money.

With a range of savings, investments and insurance products that are both good value and award-winning, we're bound to have something to interest you.

When we started in 1843 as Liverpool Victoria, our goal was to give financial security and peace of mind to more than just a privileged few. And today it's much the same.

As a mutual, we don't have to answer to external shareholders – so we can concentrate on looking after you.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive