At JD Williams we offer our customers an extensive range of products, principally clothing, footwear and homewares. We are size inclusive, from 10-32 in Womenswear and S to 5XL in Menswear. This means we meet the needs of two significant but under-served customer groups – size 20-plus and age 50-plus. Traditionally a mail order catalogue business, we now see over 60% of demand coming from online, and are changing our approach accordingly. In order to drive both sales and brand awareness, we also operate a small store estate in the UK, focused on key shopping areas.