Ideal Shopping Direct

Operated by Ideal Shopping Direct Limited, Ideal World brings you a department store filled with fantastic brands and products for you, your family and your home, both on TV and online. Available on Freeview, Sky Digital, Freesat and Virgin, Ideal World TV is live 17 hours a day.

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.