Ideal Shopping Direct

Operated by Ideal Shopping Direct Limited, Ideal World brings you a department store filled with fantastic brands and products for you, your family and your home, both on TV and online. Available on Freeview, Sky Digital, Freesat and Virgin, Ideal World TV is live 17 hours a day.

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.