IAB Serbia is fully committed to the constant development of local digital and interactive markets, providing adequate educational content to all interested parties, facilitating greater market transparency and promoting European ​​IAB values at the local level.

Objectives
IAB Serbia was founded with the intention to pursue the following objectives in order to best serve the achievement of its mission:

• Promotion of digital marketing and inform the public about its capabilities and benefits;
• Increasing market of digital and interactive advertising by allowing adequate education to all parties engaged in it;
• Increase spending on online advertising in the context of total spending on media advertising in Serbia;
• Prescribing and proposing standards in internet advertising and measurements concerning internet advertising.