IAB Serbia

IAB Serbia is fully committed to the constant development of local digital and interactive markets, providing adequate educational content to all interested parties, facilitating greater market transparency and promoting European ​​IAB values at the local level.

IAB Serbia was founded with the intention to pursue the following objectives in order to best serve the achievement of its mission:

  • Promotion of digital marketing and inform the public about its capabilities and benefits;
  • Increasing market of digital and interactive advertising by allowing adequate education to all parties engaged in it;
  • Increase spending on online advertising in the context of total spending on media advertising in Serbia;
  • Prescribing and proposing standards in internet advertising and measurements concerning internet advertising.

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.