IAB Serbia

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IAB Serbia is fully committed to the constant development of local digital and interactive markets, providing adequate educational content to all interested parties, facilitating greater market transparency and promoting European ​​IAB values at the local level.

Objectives
IAB Serbia was founded with the intention to pursue the following objectives in order to best serve the achievement of its mission:

  • Promotion of digital marketing and inform the public about its capabilities and benefits;
  • Increasing market of digital and interactive advertising by allowing adequate education to all parties engaged in it;
  • Increase spending on online advertising in the context of total spending on media advertising in Serbia;
  • Prescribing and proposing standards in internet advertising and measurements concerning internet advertising.

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