The IAB is the trade association for digital advertising and marketing innovation. IAB accelerates digital growth and makes a structural contribution to the qualitative development of the market.
Thanks to sponsor contributions and contributions, members of the association share this strategy together by organizing events, conducting research and publishing whitepapers.
The entire media chain is represented within the IAB. In task forums and at IAB meetings, knowledge and experience is exchanged and networked by advertisers, publishers, media agencies, technology parties and creatives.