i-media operates the UK’s leading motorway digital out of home network, delivering national scale across premium motorway service area environments and key EV charging hubs. With an annual audience of 355 million and more than 1,000 full-motion digital screens in 132 locations, i-media is the only commercial digital touchpoint spanning the UK motorway network.
Our estate reaches 8.1 million people weekly within high-dwell environments, where average dwell time exceeds 22 minutes and more than £1.5 billion in annual non-fuel retail spend is transacted. We connect brands with consumers at moments of genuine purchase intent, not blind exposure.
Powered by our proprietary intelligence platform, the network uses ANPR technology to enable deterministic targeting based on verified travel behaviour. i-media integrates directly with major buying platforms, offering programmatic activation and real-world trigger-based delivery for maximum relevance and accountability.
As the only commercial digital touchpoint across UK motorway service areas, i-media delivers measurable impact in a uniquely receptive, on-the-move environment.