Founded in 2015 by Tarek Ouagguini, Happydemics has become a recognised trusted third party in advertising performance measurement. Its Brand lift solution enables adtechs, DSPs, agencies, and ad players around the world to prove the real impact of multichannel media investments DOOH, CTV, VOL, audio, in-game, and display, with exposed audiences. Thanks to a unified, privacy-friendly approach and full-funnel analysis, Happydemics provides transparent, actionable insights, making it the key partner for maximising campaign profitability.