GeoProve is a self serve platform designed to verify location data campaigns.
The platform has multiple checks for location data issues:
Location data in the Ad-tech Ecosystem is not without its issues. There are various sources of location data that are passed into the supply chain and often the provenance of this data is lost. It can become very hard for platforms to differentiate good data from bad data. Publishers can enjoy an increase in revenue from impression that have location data so they will often use any source available to add location data points, for example if a publihser has a logged in user and has address details they may pass the centre point of the users city in every impression - regardless of where the user currently is.
GeoProve is a platform trained on identifying good and bad sources of location data to give advertisers piece of mind that their campaigns are running exactly where they intended them.
Data Checking Process
When a location data point comes into the platform for validation we carry out a series of checks. These can be done in order or together in order to understand the accuracy of the signal.