Dunelm Mill

Dunelm Mill logo

It all started 30 years ago in Leicester, when Bill and Jean Adderley opened a home textiles business offering a wide range of products at affordable prices.

Their first shops were small high street units, based in a few towns across the East Midlands. But thanks to their philosophy of “simply value for money”, the business began to grow and grow.

Today, there is now 127 Dunelm Mill stores open right across the UK, and the company has a turnover of well over £400million.

Since 1996, Will Adderley – Bill and Jean’s son – has been responsible for the day-to-day running of the company. Will remained as Chief Executive until February 2011, when he took the new role of Executive Deputy Chairman. So while we’ve grown to become one of the UK’s leading home furnishing retailers, Dunelm is still a family-run business with the same family values. Simple values, like putting people first.


Become a member

Browse all members

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon