It all started 30 years ago in Leicester, when Bill and Jean Adderley opened a home textiles business offering a wide range of products at affordable prices.

Their first shops were small high street units, based in a few towns across the East Midlands. But thanks to their philosophy of “simply value for money”, the business began to grow and grow.

Today, there is now 127 Dunelm Mill stores open right across the UK, and the company has a turnover of well over £400million.

Since 1996, Will Adderley – Bill and Jean’s son – has been responsible for the day-to-day running of the company. Will remained as Chief Executive until February 2011, when he took the new role of Executive Deputy Chairman. So while we’ve grown to become one of the UK’s leading home furnishing retailers, Dunelm is still a family-run business with the same family values. Simple values, like putting people first.