Proudly serving more than 100 million clients in 40 countries, Citi's Global Consumer Banking (GCB) business is among the largest retail banks in the world. Primarily known as Citibank and strategically centered in the world's top cities, GCB uses its deep footprint to deliver a consistent and enhanced client-centric banking experience. GCB accounted for nearly 40 percent of total deposits and 50 percent of total revenues within Citicorp in 2011.
GCB consists of five primary business units - Retail Banking, Citi Branded Cards, CitiMortgage, Citi Commercial Bank and Retail Services - that operate in our four key global regions: North America, Latin America, Europe, Middle East and Africa, and Asia Pacific. Operations outside the U.S. account for approximately half our total loans, deposits, revenues and net income.
Our GCB businesses are strong in some of the world's most important growth markets, from China, Malaysia, Korea and India in Asia Pacific, to Poland and Russia in Europe, to Mexico, Brazil, Colombia, Argentina and Panama in Latin America. In Mexico, Citi's Banamex franchise serves more than 20 million people and is the country's largest financial institution as measured by assets and customer-managed resources.