Founded in 1972 by proud Breton Alexis Gourvennec and a group of fellow Breton farmers wanting to export their cauliflowers and artichokes to the UK, Brittany Ferries is now the leading maritime carrier on the western and central channel.
Gourvennec formed the company, formerly known as Armement Bretagne-Angleterre-Irelande, or B.A.I. for short, which was officially born on a bleak New Year's Day in 1973 with French, British and Breton flags flying and a choir singing carols.
With Britain's entry into the Common Market in 1973, Gourvennec saw his chance to end the geographical isolation of Brittany. Realising the quickest route to this new market would be across the western channel to Plymouth, he contacted several large shipping companies to no avail and began setting up his own company by purchasing a freighter, the Kerisnel, named after a small Breton village famous for its cauliflowers - with the Breton farmers who are still the company's main shareholders today.