Advertising Association

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The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society.

We are the only organisation that brings together agencies, brands and media to combine strengths and seek consensus on the issues and opportunities that affect them.  Through engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.


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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report