Xbox Media Solutions

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As a gateway to entertainment, Xbox brings marketers closer to the world’s most engaged gaming audiences through media solutions across mobile, console, and PC. As part of Microsoft Advertising, we connect advertisers to premium gaming environments spanning Xbox, King, and Microsoft Casual Games, reaching hundreds of millions of players globally. Our offering blends immersive gameplay, data-driven insights, and creative excellence to help brands drive meaningful attention and measurable impact. Backed by the strength of Xbox and the scale of Microsoft, we enable modern marketers to show up authentically in play.


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State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report