IAB UK Member Vault

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Curation 101
@curate
Research Study & Guide

Curation 101: A self-help book

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Responsible Marketing Advisory
Research Study & Guide

Marketing in the age of AI: A guide to responsible growth

Busy influencer marketer
Hypefy
blog

The Operational Burden Crisis: Why manual processes are choking influencer marketing growth

RAAS LAB = Relevance
RAAS LAB
blog

The Relevance Reset: Why media metrics need a rethink

Relevant Advertising At Scale
RAAS LAB
blog

From Ad Waste to Ad Value: How AI can transform impression-level buying

Blue Marketing cover image with a dark blue circuit board background and white miniature human figures symbolising data, marketing audiences, and connectivity. Represents programmatic advertising, retargeting strategies, and innovative marketing solutions powered by Blue Marketing.
Blue Marketing
blog

How can brands rethink retargeting, branding and programmatic media for the modern consumer?

Curation by @curate
@curate
blog

Why your Deal ID might be ghosting you & what to do about it

Space shuttle taking off - heading towards the atmosphere
Taboola
blog

The next performance marketing frontier: beyond search and social

Family shopping
Advertima
blog

What’s changing inside the store? 7 shifts shaping retail media in-store

Azerion: TV+ Creative effectiveness
Azerion
Research Study & Guide

The evolution of TV advertising: Delivering effective TV+ executions

Time as a Service, with @curate
@curate
blog

Why AI could give advertisers their greatest gift yet

A person looking on their smart phone in a shop
Advertima
blog

Retail media won’t reach its full potential until it embraces audience unification across online & in-store