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data

Skyrise x Vistar

blog

How to overcome the data dilemma to de-silo DOOH planning

How to overcome the data dilemma to de-silo DOOH planning

Digital OOH billboards

i-media

blog

OOH: Leading the privacy-first, digital revolution

OOH: Leading the privacy-first, digital revolution

mobile

i-media

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What do impending cookie changes mean for DOOH?

What do impending cookie changes mean for DOOH?

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Advertima Vision AG

blog

Navigating the future of in-store retail media

Navigating the future of in-store retail media

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The Trade Desk

Research Study & Guide

How DSPs unlock the power of retail data

How DSPs unlock the power of retail data

An image of people pushing shopping trolleys

Advertima Vision AG

blog

Why addressable audiences, not locations, should define in-store retail media potential

Why addressable audiences, not locations, should define in-store retail media potential

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Advertima Vision AG

blog

4 ways to boost retail media revenues with in-store audience segmentation

4 ways to boost retail media revenues with in-store audience segmentation

programmatic DOOH top 6 benefits

Hivestack

blog

Programmatic DOOH: Top 6 capabilities & benefits for advertisers

Programmatic DOOH: Top 6 capabilities & benefits for advertisers

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Hivestack

blog

Best practices for running a DOOH campaign

Best practices for running a DOOH campaign

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Zoom Media

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Gillette & Zoom Media footfall case study

Gillette & Zoom Media footfall case study

impression based buying in OOH

Hivestack

blog

Why impression-based buying is the next evolution of DOOH

Why impression-based buying is the next evolution of DOOH

Tasmania

VIOOH

Research Study & Guide

Tourism Tasmania: driving winter visits and hot results with prDOOH, audio and display

Tourism Tasmania: driving winter visits and hot results with prDOOH, audio and display

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Cookieless solutions

Back
Cookieless solutions

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

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Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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News

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Opinions

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Audio

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Digital out-of-home

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More sector resources

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IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Training courses

Back
Training courses

Training courses

Digital Upfronts 2024

Back
Digital Upfronts 2024

Leadership Summit 2025

Back
Leadership Summit 2025

Past events

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Past events

Online training

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