IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Azerion LHF Insights
Azerion
Research Study & Guide

Azerion on future proofing LHF advertising

Azerion on future proofing LHF advertising
A picture of a man at an airport
Executive Channel Network
Research Study & Guide

Office to Onboard: Programmatic DOOH for the travelling professional

Office to Onboard: Programmatic DOOH for the travelling professional
A woman holding a barbell on her back with the title 'Gym Z'
Zoom Media
Research Study & Guide

Introducing 'Gym Z'

Introducing 'Gym Z'
image
SBS
Research Study & Guide

Adapt to Thrive: how the agency model is changing

Adapt to Thrive: how the agency model is changing
A photo of Layla Soufi
Vistar Media
blog

Collaboration over competition: the key to unlocking UK prDOOH potential

Collaboration over competition: the key to unlocking UK prDOOH potential
A person looking on their smart phone in a shop
Advertima
blog

Retail media won’t reach its full potential until it embraces audience unification across online & in-store

Retail media won’t reach its full potential until it embraces audience unification across online & in-store
The £40 Billion Capital Spender
Executive Channel Network
Research Study & Guide

The £40 billion capital spender

The £40 billion capital spender
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STRATACACHE
blog

5 things brands should think about when taking action in-store

5 things brands should think about when taking action in-store
An out of home ad on a digital screen
Executive Channel Network
Research Study & Guide

How commuter and office mindsets drive DOOH advertising engagement

How commuter and office mindsets drive DOOH advertising engagement
IHG Holiday Inn pDOOH campaign reaching family audiences
i-media
blog

Beyond proximity: Unlocking the power of pDOOH

Beyond proximity: Unlocking the power of pDOOH
Retail media infographic against a supermarket floor
Advertima
blog

IAB In-Store Retail Media Standards: Advertima’s best-in-class approach

IAB In-Store Retail Media Standards: Advertima’s best-in-class approach
2025 cut out of paper
SBS
blog

Looking forward to 2025: My 3 predictions

Looking forward to 2025: My 3 predictions