IAB UK Member Vault

Insight, opinion and events from IAB UK members

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Person in cafe using computer
Mantis
blog

The Power of Contextual: Maximising the potential of your environment

The Power and Potential of CTV in Europe
Microsoft Advertising
blog

Q&A: The power & potential of CTV in Europe

AI
Microsoft Advertising 
blog

2024: The year of AI in action

Laptop
Uber
blog

The Innovation Imperative: Rethinking media planning in a changing landscape

An image of a globe overlaid on screens
Zefr
blog

Reducing the footprint of misinformation around climate change

Woman with Headphones
AdsWizz
blog

Navigating the programmatic audio ecosystem

IAB member at retail media upfronts
Tesco Media and Insight Platform
blog

What is the role of retail media?

IAB member
Tesco Media and Insight Platform
blog

Why retail media is about more than just the sale

woman smiling with two shopping bags
The Trade Desk
Research Study & Guide

How DSPs unlock the power of retail data

Copilot generated: image of a football team listening to their coach. They should be wearing the same colours as Fulham FC, but they should be in a meeting room and their goal should be creating a digital advertising campaign
Microsoft Advertising
blog

Tackling the 'missing middle'

An image of people pushing shopping trolleys
Advertima Vision AG
blog

Why addressable audiences, not locations, should define in-store retail media potential

Man on a laptop
Merkle Media
blog

How to use Performance Max insights to support cross-channel search strategies