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In Xandr Explains Episode 3 we take a look at some of the different use cases of curation.
Through curation, buyers can can build a marketplace specific to their needs that is scalable, transparent, simple and efficient to set up.
This week in Xandr Explains we take a look at some of the different use cases for buyers; auction packages, deal management and control.
Take a look and get in touch with Xandr here for further details.
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By Georgie Broadhead, Senior Marketing Manager, Northern Europe
Xandr
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimises return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.