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Why you’re tracking the wrong social metrics (and what to do instead)

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Consumer Behaviour Market Overview Social Media
Consumer Behaviour Market Overview Social Media User Experience

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The Drop social media report from Caliber: Get new analytics thinking, content strategies, and trending formats

In this edition of The Drop, a 36-page social media guide covering the latest platform algorithm changes, trending formats, and a creator spotlight to help your brand move forward. 

The first section, Why You're Paying Attention to the Wrong Metrics, breaks down the signals that algorithms truly prioritize. Looking at Shares, Saves, and Retention over vanity metrics like followers and views, are key for real brand growth. The report then dives into what to look at on each specific platform - Instagram (Saves on Carousels, Shares/Watch Time on Reels), TikTok (Saves), and YouTube (Watch Time) - providing guidance on how to engage your current audience and reach new ones in an ever changing landscape.

This issue also features a spotlight on the Fashion Industry, exploring how different brands from luxury to everyday are leveraging social to connect with their audience. 

Get your issue here

'The Drop' will continue to release quarterly reports on emerging trends and focus on a different industry each issue. For any questions or feedback, please reach out to [email protected].

 

By Lizzie Gordon, Marketing Director

Caliber

Caliber is a media company built to define a new era for journalism, reimagining how stories are created, shared and valued. 

Powered by insight that's generated from our own success on social media, we simplify social for our clients to move their brand forward - from the world largest retailer to world's largest hedge fund - making work that actually works

Posted on: Monday 1 December 2025