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Veritonic 2021 Audio Logo Index

Tags:

Audio and Voice Effectiveness
Audio and Voice Effectiveness

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The 5th Annual Audio Logo Index which analyses the most well known audio logos in the US and UK, exploring the question of "what makes an effective audio logo?" - featuring consumer research and insights from brands, creative agencies and audio platforms.

What does the research cover...

  • US Insurance brands once again proved the staying power of their audio logos, with Farmers and State Farm claiming the first two spots in the index.
  • The importance of including your brand name in your audio logo has never been more obvious.

  • Many brands are leveraging audio marketing beyond sonic logos to reinforce the brand values they’re trying to project. 

  • The past year saw several brands, including Sonos and Michaels art stores, launching their first audio logos. 

By Damian Scragg, GM, International

Veritonic

Veritonic is the audio intelligence platform, marketers use Veritonic analytics to know that their audio marketing will resonate with consumers.

Posted on: Tuesday 22 June 2021