Back to Member Vault

Streaming TV's New Era: how ads are powering streaming TV's future

Tags:

Ad Tech Connected TV Consumer Behaviour
Ad Tech Connected TV Consumer Behaviour Video

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

Take a look at some of the key insights uncovered through Magnite's latest research into streaming TV

Streaming TV has emerged as the future of television. As traditional TV viewers transition to streaming content on multiple device types, streaming TV has evolved to reflect the needs of today’s consumers.

Broadcasters, media owners, and advertisers are aligning content with consumer preferences to provide adaptive offerings with ad-supported content leading the way.

Magnite plays a key role at the intersection of advertising and consumer experience and is uniquely positioned to provide the research report, 'Streaming TV’s New Era' which focuses on how consumer attitudes and viewing habits are reshaping the TV landscape - and how ads are powering streaming’s future.

Check out this video for a walkthrough of some of the key findings in the UK.

By Georgie Wilks-Wiffen, Marketing Manager

Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio.

Posted on: Friday 27 October 2023