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Streaming TV's New Era


Connected TV Consumer Behaviour
Connected TV Consumer Behaviour

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Magnite’s 2023 report 'Streaming TV’s New Era' puts audiences front and centre, examining how consumer attitudes and viewing habits are reshaping the streaming landscape

Magnite plays a key role at the intersection of advertising and consumer experience and is uniquely positioned to provide this report, 'Streaming TV’s New Era', which focuses on how consumer attitudes and viewing habits are reshaping the TV landscape - and how ads are powering streaming’s future.

By Jessie Sampson , Communications Manager


We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Posted on: Wednesday 26 July 2023