VIOOH partnered with MTM to survey 600 senior agency and advertising executives across the UK, US and Germany on their perceptions of programmatic out of home, how it compares to other media, and their wider planning and buying decisions.
Amongst those who were planning to buy or place advertising on digital OOH inventory, programmatic has received a positive response with many considering it one of the most innovative areas of advertising. Most executives expect to increase their investment in programmatic OOH and the proportion of omni-channel campaigns it features in.
Posted on: Tuesday 6 April 2021