The aim of the report is to help increase understanding around the current trends analysed and how to best navigate these within campaign planning to ensure optimum success for brands.
The report not only highlights the changing role of digital across the brand funnel, but also examines the importance of salience in helping support digital campaign effectiveness. The report also highlights a number of case studies which demonstrate top tips in achieving success in the digital space followed by sections on creative best practice and social purpose advertising.
On Device Research hope the insights helps drive better industry understanding into the wider digital media mix and each part’s ability to drive progress through the brand purchase funnel. The research follows on from a recent IAB report
Posted on: Wednesday 26 October 2022