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Reach & Frequency: The new podcast from Guardian Advertising

Episode 1

Tags:

Ad Tech Brand Safety Measurement
Ad Tech Brand Safety Measurement Transparency

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Tune in to Reach and Frequency, as the team at Guardian Advertising takes a look at different aspects from the world of media and advertising each episode. In this first episode, we take a look into the tech behind 'brand safety', which stops brands advertising on news websites. Has the news agenda become too divisive for advertisers?

By Heather Scott, Senior Trade Marketing Manager

Guardian News & Media Limited

Guardian News & Media is the modern media brand for the modern age. At Guardian Advertising, we help brands become part of modern, progressive culture.
 

Posted on: Friday 23 July 2021