PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q4 2020’s advertising spend data.
- Law, Government and Politics advertising saw the largest increase over last quarter but also saw a precipitous drop after the US November presidential election
- Society and News advertiser categories rounded out the top 3 largest increases quarter-over-quarte
- Real Estate and Education saw the smallest increases while Sports advertiser spending declined over last quarter
Posted on: Friday 9 April 2021