The next big thing: Where generative AI’s first areas of innovation will impact marketing

Skai’s™ Chief Product Office, Guy Cohen, offers you a clear understanding of how generative AI, like ChatGPT, will shape marketing’s future, stressing the need to adapt and stay competitive. Embracing this technology early in its lifecycle will enable you to optimise your business workflows and better understand consumer behaviour.

Learn guidelines for successful AI integration, considering potential pitfalls and emphasise the importance of human oversight. You’ll gain insights into forming clear AI implementation policies, regular system evaluations, and future-oriented planning, ensuring your business thrives in the face of this technological disruption.

Read this complimentary brief to learn what your next move should be.