Back to Member Vault

Must We CTV? Why marketers can't ignore the big screen

Tags:

Ad Tech Connected TV Consumer Behaviour
Ad Tech Connected TV Consumer Behaviour Effectiveness Market Overview Measurement User Experience Video

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

Today's media consumption is more fragmented than ever and the role of media is changing, television included. Linear TV and digital meet to offer a more practical, affordable, and effective advertising solution: Connected TV.

In this webinar, you will learn how you can reach more customers by extending your messages to the big screen.

- Why you should consider CTV in your marketing strategy
- How CTV complement other channels
- Which role CTV can play and how to measure its effectiveness
- Tips and best practices

Pressing play on the video below will set a third-party cookie. Please read our privacy & cookie policy for more information.

By Matt Keating, Sales Director UK

VDX.tv

VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape.

Posted on: Thursday 11 March 2021