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The Influencer Effect: Powering engagement

Tags:

Attention Market Overview Measurement
Attention Market Overview Measurement Social Media

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In a world where attention is one of the most valuable resources, understanding which influencers truly connect with audiences is more important than ever, according to Comscore

In this whitepaper, Comscore highlights key global trends alongside relevant insights into the UK's landscape, including:

  • The current state of the influencer landscape
  • The metrics that matter
  • What makes a great brand-creator fit
  • The impact of virtual (AI) influencers
  • Best practices for results that last

If you’re ready to build smarter, sharper influencer strategies - rooted in truth, not trends - this whitepaper is for you

Download

By Maite Azkuna, Senior Analyst, Marketing Intl. Content & Insights

Comscore

Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms

Posted on: Monday 18 August 2025

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