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Index Exchange Top Ad Tech Trends to Watch in 2024


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Index Exchanges latest guide lays out the five top ad tech trends to consider to fire up your 2024 planning

2024 is poised to be a pivotal one for ad tech, marked by increased collaboration, disruption, and innovation across the industry. As the impending death of the third-party cookie looms, the industry is gearing up for transformative changes. Underpinning all of this change, we’ll see a greater focus on driving value, boosting efficiency, and improving sustainability.

Here are the five top ad tech trends to consider as you plan for 2024.

  1. The industry will redefine value throughout the supply chain.
  2. Widespread adoption of industry standards will unlock scale and innovation.
  3. Programmatic will continue to accelerate streaming TV advertising.
  4. Third-party cookie depreciation will transform addressability in advertising.
  5. Sustainability and DE&I initiatives will drive real change across the ad industry.

Read more here.

By Index Exchange

Posted on: Thursday 4 January 2024