Back to Member Vault

The importance of measuring advertising passively

Tags:

Effectiveness Measurement
Effectiveness Measurement

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

On Device Research's latest instalment explains why it's so important to measure advertising passively

Continuing our Back to School series, we explore the importance of measuring advertising passively and gain a greater understanding as to how this leads to more effective advertising analysis. Click below to find out more. 

Pressing play on the video below will set a third-party cookie. Please read IAB UK's privacy & cookie policy for more information.

By Lisa Miles, Marketing Manager

On Device Research

On Device Research is a global research company leveraging advanced technical capabilities to measure and enhance brand effectiveness studies. As a result, we provide brands with informed, actionable and relevant insight that drives better campaign understanding and positive results across the digital advertising industry.

Posted on: Thursday 9 December 2021