The State of Digital Identity Report provides insight into how publishers, advertisers, and data platforms are preparing for the deprecation of third-party cookies
ID5’s 2023 State of Digital Identity Report provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions. This year’s report looks closely at several elements that shed light on how businesses are preparing to navigate the cookieless future going into 2024. The findings present insights into:
- Cookieless testing success rates
- Favoured alternative solutions
- Time frames in which players expect to have their cookieless strategies in place
- Other identity challenges that extend beyond browsers
Posted on: Thursday 2 November 2023