Integral Ad Science unpacks one of the latest developments in digital advertising: brand suitability.
To make lasting connections with audiences, advertisers should be able to control what content their ads appear next to. Brand suitability lets advertisers find the relevant environments for their ads. Brand Suitability is more than avoiding ad placements alongside inappropriate online content. It’s about identifying the places that work for a brand to effectively reach its consumers.
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Posted on: Thursday 1 April 2021