Holiday Content Trends- Create a holiday content strategy founded in data

This year will be our second holiday season in a global pandemic. Over the summer, global vaccine rollouts provided a brief glimpse into what a return to normal could look like. Travel was up, masks were off, and grandmas were hugged. But this was juxtaposed against the background of a new variant, a blocked shipping canal, and continued global disruption of the supply chain. With so much uncertainty, it’s more important than ever for brands and publishers to equip themselves with the most accurate, updated market insights in order to make the smartest content decisions.