Hivestack and Zoom Media UK ran a DOOH campaign for Gillette in London to deliver strong overall lift and CPIV
This research is measuring lift in location visits using exposed & control groups with the overall lift being strong, with more than 8,500 modelled walk-ins.
The campaign has been running in London but the geofences were actually all across the country - with no surprise the best performing area has been London.
Overall lift: 2.12x lift
Download the full case study now for more insights from this campaign.
Posted on: Tuesday 29 August 2023