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Gillette & Zoom Media footfall case study

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Contextual Targeting Digital Out Of Home Effectiveness
Contextual Targeting Digital Out Of Home Effectiveness

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Hivestack and Zoom Media UK ran a DOOH campaign for Gillette in London to deliver strong overall lift and CPIV

This research is measuring lift in location visits using exposed & control groups with the overall lift being strong, with more than 8,500 modelled walk-ins.

The campaign has been running in London but the geofences were actually all across the country - with no surprise the best performing area has been London.

Overall lift: 2.12x lift

CPIV: £2.28

Download the full case study now for more insights from this campaign.

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By Megan Bogatzki, Programmatic Director

Zoom Media

Zoom is a global media owner specialising in getting brands in front of an affluent and active audience within high dwell time destinations. By sheer virtue of our digital screens being located in private environments, we are able to provide data driven solutions to advertisers which differentiates us from the rest of OOH. Our audiences are measured and optimised on the basis of 100% verified, first party swipecard entry data, per hour, per day per location, which enables us to deliver, track and optimise campaigns in real time akin to traditional programmatic publishers.

Posted on: Tuesday 29 August 2023