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Embracing unsocial metrics: the new way to win influencer at marketing

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Consumer Behaviour Social Media
Consumer Behaviour Social Media

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With so many changes to consumer behaviour, new platform innovations and a shift in the expectations audiences have on creators, the influencer marketing industry continued to redefine itself in 2020.

These developments are forcing brands to change how they view the success of their campaigns, with ‘traditional’ social metrics no longer providing an accurate measure of the success of influencer marketing - if they ever really did. Social media is becoming unsocial.

In our most recent report into Unsocial Media in 2021, we’ve interviewed over 30 leading creators, advertisers and partners; people who have already embraced the shift to unsocial media metrics. It will be those who use these new measurement tools to their advantage who will be the true winners in 2021.

By Hester Bates, Brand & Communications Director

Influencer

Influencer is a leading influencer marketing company, which combines data-driven insights and creative strategy to produce meaningful relationships between brands and creators.

Posted on: Thursday 25 March 2021