Back to Member Vault

Carbon Measurement, Compensation and Scope3 - with Harvin Gupta

Green About Media Episode 5

Tags:

Ad Tech Regulatory Affairs Transparency
Ad Tech Regulatory Affairs Transparency

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3. 
In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising.

The digital marketing industry is uniquely positioned to be the first global industry to becoming  entirely carbon-neutral by shifting its spend from high to low carbon purchases.

Harvin also discusses the 2 key-concepts behind Green Media and how they at Scope3 are helping shift the way in which businesses think about Carbon and their emissions.

Further reading and References:
NetZero

Food Nutrition Labels
This podcast is brought to you by The Digital Distillery

Written by Ara Almada
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi

You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

Go to podcast

By Grace Brecknock, Marketing Manager

ShowHeroes

"Access Video." - ShowHeroes Group is Europe's most innovative digital tech & media group with a focus on video. Brands operating under the group's umbrella: ShowHeroes, ShowHeroes Studios, Viralize, UNION Media, The Digital Distillery & Garage.

Posted on: Monday 13 February 2023