Back to Member Vault

Agents of Change: shaping the future of Advanced TV advertising

Tags:

Ad Tech Connected TV Consumer Behaviour
Ad Tech Connected TV Consumer Behaviour Transparency Video

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

Silos exist in every area of our industry and it’s no different when it comes to Advanced TV. Traditional TV buyers and digital and programmatic specialists have long been living in different worlds, divided by different languages, different priorities and cultures. This is where MiQ's 'Agents of Change' report comes in

We spoke with five strong, innovative leaders in the space to learn more about:

  • What you can do to bridge the gap between the traditional TV and digital TV world
  • How industry leaders in this space are dealing with the fragmented Advanced TV market
  • Which common goals and touchpoints exist for traditional and digital TV experts
  • The importance of breaking down these silos and how to do that
  • How Advanced TV is helping to democratise TV advertising
Download

By Cristian Berni, UK Marketing Manager

MiQ

We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and we’re always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. Please visit us at www.wearemiq.com.

Posted on: Tuesday 25 July 2023