Jargon Buster

Also known as a bot, robot or crawler. These are programmes used by a search engine to discover, download and index web content.

The amount of time the advertiser has to play their creative in.

A set of ad specifications for standard image or animated in-page ad units that establish a framework for advertising inventory and webpage design.

Measure used to gauge the effectiveness of a site in retaining its users. Usually measured by the duration of the visit.

Streaming refers to video (or audio) content delivered (or consumed) via an internet connection.

Audio content delivered over the internet in real-time. Examples include music streaming services like Spotify and Apple Music, as well as live radio broadcasts.

Streaming services refers to any on-demand or live video that is being accessed via an internet connected device (stream); the content can be ad-supported or subscription based.

Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curb side to impact vehicular traffic.

A business model in gaming that applies subscription fees to access the game.