Jargon Buster

Children who have gained considerable followings with kid-oriented content

A large language model is a machine learning model that uses a huge amount of data to perform natural language processing tasks. LLMs can generate, translate, summarise, and predict text. They can also answer questions and perform other tasks. LLMs can automate tasks like content creation, personalise ads, and analyse customer data.

 A large language model is a machine learning model that uses a huge amount of data to perform natural language processing tasks. LLMs can generate, translate, summarise, and predict text. They can also answer questions and perform other tasks. LLMs can automate tasks like content creation, personalise ads, and analyse customer data. 

The LEAN Principles are an industry initiative to improve the overall quality of the consumer’s experience by focusing on Lighter creative, Encrypted ad calls, Ad Choices supported user feedback and Non-intrusive experiences that don’t rely on tactics such as auto-play or sound-enabled creative. The LEAN Principles are intended as guidance for all participants in the production of the digital advertising to follow, in order to address the core reasons for installing an ad blocker.

Percent difference in visitation rates between exposed audience and unexposed audience. Also known as “Incremental Lift”.

Our measure of audiences is a net estimation, incorporating eye-tracking studies to give a more realistic likelihood-to-see factor, rather than the opportunity to see (OTS) used by other media. See EYE-TRACKING.

Linear TV is scheduled programming that is broadcast at a pre-determined time in a one-to-many way, as opposed to on demand viewing (one-to-one). It is often ad supported with scheduled ad breaks. Linear TV can be delivered through FTA antenna, cable, satellite or streaming. This is not FAST.

The practice of targeting audio ads to specific listener segments based on demographics, behavior, location, and other data points.

Content that can be streamed in real-time over the internet.