Jargon Buster

An IP address is a unique number assigned to each device upon connecting to the Internet. An IP address can be dynamic, meaning it changes over time, or it can be static, meaning it does not change. 

Internet Protocol Television (IPTV) is the delivery of television content over Internet Protocol (IP) networks, rather than through traditional terrestrial, satellite, or cable TV formats. Typically delivered via a closed, proprietary, and optimised network, IPTV enables viewers to stream live or on-demand content through a connected device, offering enhanced control and flexibility over how and when programming is accessed.

The use of a broadband connection to stream digital television over the internet to subscribed users. IPTV services are classified into groups such as live television, time shifted media and video-on-demand (VOD).  

A company which provides users with the means to connect to the internet.

Apple’s official mobile operating system.

JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) was created by the UK and Ireland media industry to ensure independent development of standards for measuring performance online and benchmarking best practice for online ad trading.

A creator who is usually top tier with a higher following range and makes branded content in exchange for a fee

A measurable value that demonstrates how a company is performing against its key objectives.

The purchase of keywords (or ‘search terms’) by advertisers in search listings.