Jargon Buster

Full list of terms title

Page view

A unit of measurement that tracks the number of times a user loads a particular page.

Paid search

See pay-per-click (PPC). 

Pay-per-click (PPC)

The payment method used on search engines to enable adverts to appear under keyword searches. 

Pay-per-lead

A commission structure whereby the advertiser pays the publisher a flat fee for each qualified lead (customer) that is referred to the advertiser’s website.

Pay-per-sale

A commission structure whereby the advertiser pays a percentage or flat fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.