A unit of measurement that tracks the number of times a user loads a particular page.
See pay-per-click (PPC).
The payment method used on search engines to enable adverts to appear under keyword searches.
A commission structure whereby the advertiser pays the publisher a flat fee for each qualified lead (customer) that is referred to the advertiser’s website.
A commission structure whereby the advertiser pays a percentage or flat fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.