Jargon Buster

Full list of terms title

Page view

A unit of measurement that tracks the number of times a user loads a particular page.

Paid search

See pay-per-click (PPC). 

Pay-per-click (PPC)

The payment method used on search engines to enable adverts to appear under keyword searches. 

Pay-per-lead

A commission structure whereby the advertiser pays the publisher a flat fee for each qualified lead (customer) that is referred to the advertiser’s website.

Pay-per-sale

A commission structure whereby the advertiser pays a percentage or flat fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive