Average % share of total time across the dimensions reported on for the campaign (e.g. Play, hour, panel, geography)
Measures the percentage of brand awareness within a given market which a brand or organisation enjoys
A messaging system that allows sending messages between devices that consist of short code. Otherwise know as a text message.
Subscriber Identity Module - a removable part the mobile phone hardware that identifies the subscriber.
The reporting and analysis of website activity - in particular user behaviour on the site. All websites have a weblog which can be used for this purpose, but other third party software is available for a more sophisticated service.
A tag is a keyword or term assigned to a piece of information. This kind of metadata helps describe an item and allows it to be found again by browsing or searching.