A digital audio file series available for streaming or download, often episodic and focused on specific topics or themes. Podcasts can include interviews, stories, and discussions.
Jargon Buster
Pop-up
Any advertising experience where visiting a website in an initial browser window initiates a secondary browser window to deliver an ad impression directly above the initial browser window. These are currently discouraged for desktop web and mobile web experiences due to consumer feedback resulting from research by the Coalition for Better Ads.