Visibility area

DOOH

The area around a frame in which it can be seen. It incorporates the maximum visibility distance of the frame, and the angle that Route has defined to mark its catchment area (120°).

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report